AI-Driven Experimentation
Know what works before you launch
Simulate audience reactions to any business decision in seconds using real demographic and behavioral data. Then validate with real-world A/B experimentation.
5s
Simulation time
12+
Demographic segments
98%
Prediction accuracy
10x
Faster decisions
The Platform
Decision intelligence for every team
From simulation to validation, ABAI is the layer between “we think this will work” and “we know this will work.”
Instant Demographic Simulation
Input any decision and see predicted responses across age, income, region, and behavioral segments in seconds.
Real-World Experimentation
One-click A/B and multivariate test deployment with automatic cohort assignment and statistical rigor.
Agentic Layer
AI agents that generate content, design experiments, optimize traffic, and surface insights automatically.
Platform Integrations
Connect to Segment, CRMs, ad platforms, analytics tools, and data warehouses for seamless workflows.
Core Engines
Simulate, then validate
The self-reinforcing loop of prediction, testing, and learning that gets smarter every cycle.
Instant demographic predictions
Not a survey tool. Not a focus group. A real-time simulation layer built on continuously updated population models and behavioral data.
- Real-time demographic predictions
- Behavioral archetype modeling
- Heatmaps and segment-level scores
- Confidence intervals and risk flags
- Side-by-side variant comparison
- Continuous population model updates
Real-world validation
Simulation is the starting point. Real-world validation is the proof. Deploy experiments across email, SMS, web, in-app, and more.
- A/B and multivariate testing
- Automatic cohort assignment
- Multi-channel deployment
- Statistical significance testing
- Global holdout measurement
- Traffic optimization (bandit mode)
Agentic Layer
AI agents that do the work
What would take a team of analysts, copywriters, and data scientists weeks, ABAI agents handle in hours.
Content Agent
Generates variant copy, scripts, emails, and ad creative tailored to each demographic segment.
Segmentation Agent
Discovers high-value cohorts, creates micro-segments, and recommends targeting strategies.
Experiment Agent
Designs experiments, assigns traffic, prevents sample contamination, and monitors statistical health.
Analytics Agent
Reports lift by segment, detects bias, surfaces insights, and recommends next experiments.
Optimization Agent
Reallocates traffic to winning variants or locks in winners when significance is reached.
Recommendation Agent
Proactively suggests what to test based on your funnel, benchmarks, and global learning.
Integrations
Connect your entire stack
25 integrations across analytics, advertising, CRM, e-commerce, and more. Pull data in, push results out — no custom code required.
Plus webhooks, custom API, and Zapier for anything else. View all integrations →
Use Cases
Built for every function
From marketing to product to sales to growth, ABAI adapts to your workflow.
Marketing Use Cases
- Campaign simulation before launch
- Message optimization across segments
- Channel strategy testing
- Price sensitivity modeling
- Brand perception analysis
Developer Platform
Decision intelligence in your IDE
ABAI is not just for marketers. Embed decision intelligence directly into your engineering workflow.
IDE Extensions
Inline experiment recommendations as you code. Simulate from the editor. See live results in the sidebar.
SDK & CLI
Native libraries for JavaScript, Python, Go, Ruby, Swift, and Kotlin. Manage experiments from the terminal.
CI/CD Integration
Run simulations as part of deployment. Gate releases on experiment outcomes. Auto-rollback underperformers.
import { abai } from '@abai/sdk'
const result = await abai.simulate({
variant: "New checkout flow",
segments: ["price_sensitive", "early_adopter"],
metrics: ["conversion", "revenue"]
})
// Result in 5 seconds:
// - Predicted lift: +12% conversion
// - Confidence: 94%
// - Risk segments: noneReady to know what works?
Join teams who simulate before they ship. Start with 100 free simulations today.